Monthly Archives: March 2017


Emojis – the fastest growing language in history

When should you use emojis in business? There are 6,500 spoken languages in the world today - and words are evolving all the time. But you might be surprised to discover that the fastest growing language ever does not use any vowels or consonants. Why? Well, that’s because it’s the language of the emoji! [...]

By |March 29th, 2017|0 Comments

What is a non-sequitur?  

How to spot a non-sequitur Non-sequitur translates from Latin to mean “it does not follow.” So a non-sequitur is when a statement is invalidated or does not make sense because it does not naturally follow on from the sentence preceding it. Or worse directly contradicts it. For example: “Our team are available day and night to help [...]

By |March 28th, 2017|1 Comment

Should you use numerals or letters?

A question we are often asked is, 'Should numbers be spelt out or written numerically?' Different organisations have different takes on this, and perhaps the most important thing is to be consistent. Many publishers produce style guides to inform their writers of an approach to take; On Point Copywriting has adopted The Economist Style Guide. [...]

By |March 17th, 2017|0 Comments

How do you spell… licence vs license?

A Licence To Spell Some words are such a chore to spell right. Like license and licence - what is the difference between them (apart from the ‘s’ and ‘c’ at the end) and when should you use each one in British English*? Licence with a ‘c’ is the more common word. It is a [...]

By |March 10th, 2017|0 Comments