Monthly Archives: October 2017


When to use mixed metaphors

In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all of us will use metaphors in our natural language every day – spoken or written. What we might not be so familiar with, is the mixed metaphor. These linguistic works of art do exactly what [...]

By |October 12th, 2017|0 Comments

Pro tips for proof-reading

If the thought of proof-reading sends a shiver down your spine, you are not alone. Many people will view it as a ‘time-consuming’, ‘boring’ or ‘thankless’ task. And worse still, it has a lot riding on it. Miss something important and a whole campaign could be ruined or made memorable for all the wrong reasons. [...]

By |October 12th, 2017|0 Comments