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Archive for November 2018

Handy tip: Is your writing idiom-proof?

By Huw Bendon | November 11, 2018 | 0
Glasses on book

Why we use idioms in writing When a boxer is taking too much punishment in the ring, their trainer is…

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How buyer personas can make your copywriting super targeted

By Huw Bendon | November 11, 2018 | 0

Buyer personas for copywriting. Buyer personas are a brilliant tool to help you focus your writing on your target audience.…

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