Monthly Archives: November 2018


How buyer personas can make your copywriting super targeted

Buyer personas for copywriting. Buyer personas are a brilliant tool to help you focus your writing on your target audience. We use them in a copywriting context. But their use goes far beyond just the writing. Beyond buyer personas for copywriting, you can use them: Across your marketing function, from designers to web developers; To [...]

By |November 11th, 2018|0 Comments

Handy tip: Is your writing idiom-proof?

Why we use idioms in writing When a boxer is taking too much punishment in the ring, their trainer is likely to admit defeat and throw in the towel. That is, both literally and figuratively. But when a client recently used this to describe someone changing from one industry to another because they saw better [...]

By |November 11th, 2018|0 Comments