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My work experience at On Point Copywriting in Stokes Croft – by Joel Williams

As part of my psychology course at UWE (University of the West of England) I was required to do a couple of days work experience for one of my modules. Unlike most of my course mates, I was more interested in consumer psychology and its application to marketing. So I decided to seek some real-world [...]

By |March 16th, 2018|0 Comments

Interesting words – Covfefe

A few weeks ago, Donald Trump shocked us, yet again, with one of his tweets. But rather than indulging in his apparent preferred pastime of offending or firing someone, it was his (mis)use of the English language that attracted attention. He tweeted “Despite the constant negative press covfefe”. Naturally, no one had a clue what he [...]

By |July 4th, 2017|1 Comment

What is copy-editing and do you need a copy-editor?

Have a look at this sentence and see what you think: “When their is no food left, your going too be hungry.” Notice any mistakes? To many people, this is an unpublishable sentence due to the amount of errors it contains. You don’t want to hurt your business’s sterling reputation simply due to a few [...]

By |July 4th, 2017|0 Comments

The differences between to, too and two

To, too and two. What do these three words have in common? Answer: They are homophones – meaning that, although sounding the same, they have different meanings, origins or spellings. These common words are sometimes confused with each other. To clear things up so mistakes aren’t made too often, we’ve written a two-minute guide to [...]

By |June 13th, 2017|0 Comments

Writer’s block – What causes it and how do you deal with it?

What is writer’s block? Do you need to have that article written by 5pm today? Do you need to hit that precise word count but you’re still several sentences short? Has your writing come to a complete standstill? We all get a mental block from time to time – and this imaginative barrier can be [...]

By |May 8th, 2017|0 Comments

Jargon busters

  Jargon busters   A pet hate of most people is jargon. Nationwide Building Society released some research in September 2015 revealing that more people understood text speak than financial jargon. 79% of people know that LOL means Laugh out Loud, while only 66% know that PAYE stands for Pay As You Earn. Just 61% [...]

By |November 17th, 2015|0 Comments