On Point Copywriting


About Huw

Huw Bendon is an experienced copywriter based in Bristol, UK. Having spent the best part of a decade honing his copywriting skills by making pensions sound sexy, he founded On Point Copywriting. He now manages a team of copywriters who help clients write useful, interesting communications to their target audience. Copywriter Bristol

How buyer personas can make your copywriting super targeted

Buyer personas for copywriting. Buyer personas are a brilliant tool to help you focus your writing on your target audience. We use them in a copywriting context. But their use goes far beyond just the writing. Beyond buyer personas for copywriting, you can use them: Across your marketing function, from designers to web developers; To [...]

By |November 11th, 2018|0 Comments

Handy tip: Is your writing idiom-proof?

Why we use idioms in writing When a boxer is taking too much punishment in the ring, their trainer is likely to admit defeat and throw in the towel. That is, both literally and figuratively. But when a client recently used this to describe someone changing from one industry to another because they saw better [...]

By |November 11th, 2018|0 Comments

How to write well by being consistent

Writing is rarely black and white. Writing rules that is, not the words on a page. Different countries have variations on spelling, one organisation varies from another in how they interpret punctuation rules, and individuals have their own style. In editing work for clients, we often see the confusion that is the fallout from this [...]

By |July 30th, 2018|0 Comments

How to write short sentences

One of the most common actions we take when editing for clients is shortening sentences. It can be really tempting to do a complete brain dump before sticking in that full stop. You might get lots of punctuation such as commas, colons and semi-colons. Or perhaps several different points being made like a daisy-chain or [...]

By |July 4th, 2018|0 Comments

2018 World Cup of Untranslatable Words

  Combining our love of beautiful words and the beautiful game we took a look through a favourite book of ours: Untranslatable Words by Ella Frances Sanders. We cross-referenced the origin of untranslatable words against nations in this summer’s football World Cup to see which countries had the best unique words. With 32 teams competing [...]

By |June 14th, 2018|0 Comments

Our favourite new words of 2017

Technology, society, politics - they all move fast. And this means that we continuously need new words to describe our lives and the world around us. We love hearing new words and seeing the way in which the English language evolves. Check out these new words and phrases which were coined recently that we particularly [...]

By |December 20th, 2017|0 Comments

When to use mixed metaphors

In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all of us will use metaphors in our natural language every day – spoken or written. What we might not be so familiar with, is the mixed metaphor. These linguistic works of art do exactly what [...]

By |October 12th, 2017|0 Comments

Pro tips for proof-reading

If the thought of proof-reading sends a shiver down your spine, you are not alone. Many people will view it as a ‘time-consuming’, ‘boring’ or ‘thankless’ task. And worse still, it has a lot riding on it. Miss something important and a whole campaign could be ruined or made memorable for all the wrong reasons. [...]

By |October 12th, 2017|0 Comments

Tips for getting that creative spark for blogs

Creative spark for blogs Do you struggle finding a creative spark for blogs? Sometimes creativity is a eureka moment. Whoa! Let’s rein back that image of jumping naked out of a bath with a radical thought. Because the creative spark for blogs and articles doesn’t have to be a flash of inspiration. There are lots [...]

By |August 24th, 2017|0 Comments

On Point Copywriting turns five!

I do not know where the time has gone, but somehow On Point Copywriting is five years old. As it is for most business owners, it feels like taking a big plunge to start your first company. I’ve done all the usual things a small business does. Started out on the kitchen table, um’d and [...]

By |August 24th, 2017|0 Comments