What was the 2018 word of the year?
Every year, some of the major dictionaries publish their “word of the year”, which are identified as words most often used and searched for online. Call us nerds, but these are always eagerly anticipated in [...]
On Point handy tip: to ise or ize?
'ise' or 'ize'? When it comes to writing, one of the best habits to have is consistency. But even more important than that, is accuracy – after all, no one wants to be consistently incorrect [...]
How buyer personas can make your copywriting super targeted
Buyer personas for copywriting. Buyer personas are a brilliant tool to help you focus your writing on your target audience. We use them in a copywriting context. But their use goes far beyond just the [...]
Handy tip: Is your writing idiom-proof?
Why we use idioms in writing When a boxer is taking too much punishment in the ring, their trainer is likely to admit defeat and throw in the towel. That is, both literally and figuratively. [...]
How to write well by being consistent
Writing is rarely black and white. Writing rules that is, not the words on a page. Different countries have variations on spelling, one organisation varies from another in how they interpret punctuation rules, and individuals [...]
How to write short sentences
One of the most common actions we take when editing for clients is shortening sentences. It can be really tempting to do a complete brain dump before sticking in that full stop. You might get [...]
2018 World Cup of Untranslatable Words
Combining our love of beautiful words and the beautiful game we took a look through a favourite book of ours: Untranslatable Words by Ella Frances Sanders. We cross-referenced the origin of untranslatable words against [...]
My work experience at On Point Copywriting in Stokes Croft – by Joel Williams
As part of my psychology course at UWE (University of the West of England) I was required to do a couple of days work experience for one of my modules. Unlike most of my course [...]
Our favourite new words of 2017
Technology, society, politics - they all move fast. And this means that we continuously need new words to describe our lives and the world around us. We love hearing new words and seeing the way [...]
When to use mixed metaphors
In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all of us will use metaphors in our natural language every day – spoken or written. [...]
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