On Point Copywriting blog

Welcome to the On Point Copywriting blog, where we share writing and marketing tips as well as our company news.

The pen is mightier than the sword they say. And while the writing implement of choice in the 21st century is the keyboard, we like to think this still rings true.

Our blog is designed to empower you with advice on how best to harness language to drive your business forward. We share observations from our day-to-day work writing and editing, as well as helpful “How-to’s” and other specific guidance. And if we have something to shout about here at On Point, then this blog is our metaphorical rooftop from which we shall do it.

If you ever have a writing question you’d like answered, or a topic you would like covered, please let us know and we will add it to our content calendar.

Posted on February 26, 2024

Your blog should be useful… but not too useful

Be professional, helpful and interesting in your content marketing blog messaging, but be careful not to give away all your secrets.

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Posted on February 26, 2024

Your blog should be useful… but not too useful

Be professional, helpful and interesting in your content marketing blog messaging, but be careful not to give away all your secrets.

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Posted on January 31, 2024

My student work placement with On Point

Catherine Flaherty blogs about her experience during a third-year university work placement.

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Posted on January 31, 2024

My student work placement with On Point

Catherine Flaherty blogs about her experience during a third-year university work placement.

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Posted on December 20, 2023

What is content writing?

We take a look at the differences between content writing and copywriting more generally, and how you can use content writing for your business.

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Posted on December 20, 2023

What is content writing?

We take a look at the differences between content writing and copywriting more generally, and how you can use content writing for your business.

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Posted on October 23, 2023

How can copywriting improve your sales?

Holly explores the question “How can copywriting improve your sales?” for any business owner wondering whether to draft in professional writing support.

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Posted on October 23, 2023

How can copywriting improve your sales?

Holly explores the question “How can copywriting improve your sales?” for any business owner wondering whether to draft in professional writing support.

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Posted on April 27, 2023

What are the different types of copywriting?

If you have a bit of background in marketing or journalism, you will already know that the term “copy” refers to the writing that goes…

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Posted on April 27, 2023

What are the different types of copywriting?

If you have a bit of background in marketing or journalism, you will already know that the term “copy” refers to the writing that goes…

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Posted on February 28, 2020

And? Or? But? Why it’s okay to start a sentence with a conjunction

It’s something we all have in common, yet it may hinder us rather than help us out. We were all taught at school-age not to…

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Posted on February 28, 2020

And? Or? But? Why it’s okay to start a sentence with a conjunction

It’s something we all have in common, yet it may hinder us rather than help us out. We were all taught at school-age not to…

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when to use a semicolon
Posted on November 25, 2019

When to use a semicolon

Correct punctuation enhances the reading experience by providing clarity and setting flow. Poor punctuation on the other hand, confuses meaning, jars and may well reduce…

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Posted on November 25, 2019

When to use a semicolon

Correct punctuation enhances the reading experience by providing clarity and setting flow. Poor punctuation on the other hand, confuses meaning, jars and may well reduce…

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ambiguous words
Posted on September 21, 2019

Beware ambiguous words

In the office recently we were discussing the use of ambiguous words, in particular the phrase ‘bi-monthly’. ‘Bi-’ clearly means two, but did the author…

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Posted on September 21, 2019

Beware ambiguous words

In the office recently we were discussing the use of ambiguous words, in particular the phrase ‘bi-monthly’. ‘Bi-’ clearly means two, but did the author…

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Article flow
Posted on July 16, 2019

Article flow: How to get the pace of your blog articles right

One of the points on my checklist when editing an article, blog or email is getting the pace of it right. I’m talking about the…

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Posted on July 16, 2019

Article flow: How to get the pace of your blog articles right

One of the points on my checklist when editing an article, blog or email is getting the pace of it right. I’m talking about the…

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blog writing services
Posted on July 16, 2019

Handy tip: Two troublesome plurals

I was recently editing a blog for a client, when I found myself having to look up not one but two spellings for the plural…

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Posted on July 16, 2019

Handy tip: Two troublesome plurals

I was recently editing a blog for a client, when I found myself having to look up not one but two spellings for the plural…

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