‘Brexit’ is seared into the English language

'Brexit' is seared into the English language The referendum is over - thank goodness. The result was historic but this blog is not a forum for the politics of it all. In the lead [...]

Euro 2016: Does your company tone of voice position you as a champion?

Euro 2016: Does your company tone of voice position you as a champion? It all kicks off today. Euro 2016 gets under way with France vs Romania tonight. And with 24 teams competing from [...]

Should ‘Brexit’ and ‘Bremain’ stay in the English language, or should they leave?

Should 'Brexit' and 'Bremain' stay in the English language, or should they leave? In case you’ve missed it, there’s a referendum coming up. Politics aside, my question is: Brexit! Should it be allowed to [...]

Five untranslatable words

  If you heard that Arsene Wenger had uncovered Tíma from Iceland, you may be forgiven for thinking he may be the latest hot property in European Football. But you’d be wrong! ‘Tíma’ is [...]

When good words go bad

  Harvard cognitive scientist and linguist Steven Pinker has written a book, The Sense of Style. In it he explored some of the most commonly misused words in the English language. If a company [...]

Swear words!

  A study reported on this week revealed some interesting insights into swearing. First up, and unless your name is Ned Flanders, you probably already know this, it is actually rather satisfying to swear. [...]

How important is spelling in business?

  The Independent ran an article and quiz on commonly misspelt words last week. It suggested one in four people admitted being embarrassed by a spelling mistake at work, whilst one in five used [...]

New Bristol office for On Point Copywriting: 2015 reviewed

    It’s been quite a year here at On Point Copywriting! After rebranding from Outsource Communications and Marketing to better reflect our core service: copywriting, we now have a new name, a great [...]

The mad, the bad and the clichéd: Lazy copywriting this Christmas

    Well, the festive season is upon us, and with it marketing departments are going into overdrive. I got a marketing email from an online seller of appliances last week with the headline: [...]

Reflections on what makes good English

    When we speak or write we tailor our language to suit the audience and the occasion. In casual conversation, for example, we employ a different vocabulary and grammar from, say, the language [...]