Project Description

The HR Dept

Client In Focus

The HR Dept is a fantastic Bristol success story. Formed in the early noughties they have grown rapidly to become a nationwide franchise with dozens of offices around the UK and Ireland. Providing a comprehensive range of HR services to the SME sector, they are avid social media posters and bloggers leading to a prolific level of written content. Tone of voice is particularly important to The HR Dept. Developed in-house it is a blend of professional and playful – keen not to be weighed down by the drier side of employment law. Matching this tone of voice was crucial to the brief. On Point Copywriting writes, edits and proof reads a range of internal and external marketing comms for The HR Dept as well as providing on demand consultancy.

Examples Of Work

What They Say

We outsourced our newsletters to On Point Copywriting because of a staff shortage. But we will continue to do so even when we have a full staff complement again. On Point’s work is excellent: they write in our voice, take time to understand our business and are cost effective as well as efficient. It is a pleasure to work with them and the quality of our material has improved significantly!
Gemma Tumelty - Director, HR Dept