Planning your copy from our Bristol copywriting studio
Good copywriting is so much easier to achieve when you have laid strong foundations in your planning stage. We believe these foundations are set by being able to answer a range of questions:
- Who precisely are you writing to and who else may read your copy?
- What is the purpose of your writing?
- How will your copy be distributed?
- What tone of voice will you use?
- What are you going to say and when are you going to say it?
These are not always easy questions to answer, and sometimes the answers are more complex than you first think. On Point’s copywriting planning service is designed to clearly articulate these answers and document them for you. We’ll present them back to you in professionally formatted documents which will provide lasting value to your business.
I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.
Owner/ Principal, Clarity Copiers Bristol Central
That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read.
Partner and Designer, Juice Creative
On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).
Proprietor, GR Autos
Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.
Founder, Northlight Solutions
It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.
Managing Director, isGroup
As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.
Managing Director, Accommodation Unlimited
I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.
Associate Director, RTH plc
You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.
Thank you so much for your speedy, efficient and quality work on the scripts for the NHS video.
Company Director, Zanshin Films
Our buyer persona and tone of voice guidelines reassured me that On Point would get our personality and the messaging spot on. And that is exactly what they achieved with the copy for our new website.