Copywriting planning services from On Point Copywriting

We have a suite of tools to help you define your copywriting strategy, covering who you are writing to, when and what to write, your writing style and more.

RELATED CASE STUDY

Laying the foundations for great copy with a buyer persona and tone of voice writing style guide

When we were commissioned to write new website copy for small sign and label manufacturer JPS Online, we ensured we’d understand the business inside-out with a thorough planning meeting.

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Planning your copy from our Bristol copywriting studio

Good copywriting is so much easier to achieve when you have laid strong foundations in your planning stage. We believe these foundations are set by being able to answer a range of questions:

  • Who precisely are you writing to and who else may read your copy?
  • What is the purpose of your writing?
  • How will your copy be distributed?
  • What tone of voice will you use?
  • What are you going to say and when are you going to say it?

These are not always easy questions to answer, and sometimes the answers are more complex than you first think. On Point’s copywriting planning service is designed to clearly articulate these answers and document them for you. We’ll present them back to you in professionally formatted documents which will provide lasting value to your business.

Buyer personas

We create detailed profiles of the typical person you are writing to so that the copy we prepare is super-targeted to your target audience.

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Tone of voice guidelines

During a discovery meeting we will capture your tone of voice and document it for you so that both we and you can writing in a consistent style that is unique to your business.

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Content calendars

Our content calendar service takes the creative strain away from you and provides a reassuring framework for publishing content.

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Planning meetings

Schedule a planning meeting to let us help you articulate your copy and content requirements.

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You laid out the information more clearly and succinctly in a more relaxed manner.

Kevin Hurlow

Responsible Equity Release

Pulling out a clear message from a lot of IT industry jargon is an accomplishment and you have managed it every time.

Chris Pottrell

Managing Director, Nebula IT Services

I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.

Lee Ambrose

Owner/ Principal, Clarity Copiers Bristol Central

That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read. 

Tracy Dixon

Partner and Designer, Juice Creative

On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).

Glyn Rushent

Proprietor, GR Autos

Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.

Felix Spender

Founder, Northlight Solutions

It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.

Jane Whitehouse

Managing Director, isGroup

As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.

Peter Ellis

Managing Director, Accommodation Unlimited

I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.

Katy Evans

Associate Director, RTH plc

You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.

Toby Hoare

Clearwater IT