Tone of voice guidelines

During a discovery meeting we will capture your tone of voice and document it for you so that both we and you can writing in a consistent style that is unique to your business.

Why have tone of voice guidelines?

Having tone of voice guidelines is a good idea if you generate a lot of written marketing material. They help ensure a consistent voice, no matter how much you write, or how many people are writing for your business.

Moreover, taking the time to document your writing style helps you think about what you can achieve with words, and how you are perceived by your customers and other stakeholders.

Tone of voice guidelines from On Point Copywriting

If you do not already have tone of voice guidelines, we’ll usually recommend preparing some as the first stage of all but the briefest of writing projects. In a discovery meeting with On Point, we will lead a discussion that explores the background to your business. 

We’ll draw out your USPs, and gauge the balance you wish to achieve on a number of metrics like humour and seriousness, detail and brevity. We’ll also cover any particular words or phrases that are preferred or to be avoided, such as whether you have clients or customers.

When we have all the information we need, we will reflect on the meeting and then write up your tone of voice guidelines. We’ll deliver them to you in professionally formatted document which you can retain as a reference within your business. 

Taking the time to document your writing style helps you think about what you can achieve with words, and how you are perceived by your customers and other stakeholders.

This means that not only will us at On Point Copywriting write in exactly the style you wish to achieve. But that also you, others in your business and any other agencies that you work with will all have a ready reference point from which to emulate the style consistently.

Other planning services which complement tone of voice guidelines

During our discovery meeting we may also collect the information we need to produce buyer personas and a content calendar for you, depending on the nature of your project. 

That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read. 

Tracy Dixon

Partner and Designer, Juice Creative

On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).

Glyn Rushent

Proprietor, GR Autos

Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.

Felix Spender

Founder, Northlight Solutions

It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.

Jane Whitehouse

Managing Director, isGroup

As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.

Peter Ellis

Managing Director, Accommodation Unlimited

I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.

Katy Evans

Associate Director, RTH plc

You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.

Toby Hoare

Clearwater IT

Thank you so much for your speedy, efficient and quality work on the scripts for the NHS video. 

Nathan Lomax-Cooke

Company Director, Zanshin Films

Our buyer persona and tone of voice guidelines reassured me that On Point would get our personality and the messaging spot on. And that is exactly what they achieved with the copy for our new website.

Brian Chaplin

JPS Online

We have used On Point Copywriting on several occasions and have been very pleased with each written piece. We would recommend On Point Copywriting to others without hesitation.

Richard Pearce

Owner, Pearce Electrical Services

Let us help you achieve more with good copy.

Whether you need expert help with planning, writing, editing, proof-reading or training, get in touch today.