A blog is an effective mouthpiece to the world for your business. In your blog content you can share expertise, showcase the personality of your business, develop your brand and build relationships with your customer base.
We have refined our blog writing services at On Point Copywriting over many years.
The end objective, in most cases, will be to make sales. And a blog helps you achieve this. It gives people a reason to visit your website, have a positive interaction with you and go on to shop or make an enquiry.
This is known as content marketing. And for it to be successful there is another important element to consider: the distribution and engagement of your content. In other words: how are people going to find and read your blog?
The great news is that you can achieve this in many ways . So you just need to follow the ways which are right for your business. We are talking social media, email newsletters, SEO, PPC to name the main channels.
So good blog content + effective distribution = better sales.
Blog content writing services
We have refined our blog writing services at On Point Copywriting over many years. We will tailor a package to you because every business is different. Let’s think about what you might need.
If you have blogged in the past, or have an in-house digital marketing resource, it may now just be the writing of blog posts that you need. You’ve got the associated planning and distribution part of the project wrapped up.
At the other end of the spectrum, you might be starting a blog for the first time and have little idea where to begin or how to get your blog read.
In either circumstance, and anywhere in between, we can help you. We offer a full range of planning services to help identify your target audience, decide upon a tone of voice and plan a schedule of topics for your content. We have specialist writers who will write original, engaging blog posts for you which go through our rigorous quality assurance process. And if required we offer social media, email newsletter and other specialist distribution services. If you write your own blogs and just want them edited so that they sparkle, we can do that too.
I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.
Owner/ Principal, Clarity Copiers Bristol Central
That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read.
Partner and Designer, Juice Creative
On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).
Proprietor, GR Autos
Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.
Founder, Northlight Solutions
It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.
Managing Director, isGroup
As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.
Managing Director, Accommodation Unlimited
I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.
Associate Director, RTH plc
You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.
Thank you so much for your speedy, efficient and quality work on the scripts for the NHS video.
Company Director, Zanshin Films
Our buyer persona and tone of voice guidelines reassured me that On Point would get our personality and the messaging spot on. And that is exactly what they achieved with the copy for our new website.