A blog is an effective mouthpiece to the world for your business. Blog articles will help you share expertise, develop your brand, and build relationships with your customer base.
In 2023, there were around 600 million blogs in the world. The most common complaints about the content, according to Adobe in 2019, were that they were too wordy, poorly written, or poorly designed.
As the end objective of most commercial blogs is to make sales, ensuring that your content is well written and developed is key. It gives people a reason to visit your website, have a positive interaction with you and go on to buy or make an enquiry.
Common challenges for businesses wishing to blog which we can help with include planning what to write, finding the time to write, being creative and ensuring that the technical quality of the writing is of a professional standard.
We tailor our service to provide you with the right level of support. For example, we work with lots of other marketing agencies who maintain the relationship with end client and plan the content, but just need extra resource to write it; we work directly with SMEs who want it all done for them, from planning through to writing and proof-reading; and for some we just provide an editing and proofing service to companies who write their own blogs.
We have refined our blog writing services at On Point Copywriting over many years.
Our blog writing services
We have refined our blog writing services over many years. We will tailor a package to you because every business is different. At On Point Copywriting, we will:
- Help with any planning work if necessary, including tone of voice, content calendars and messaging.
- Write the blogs to a high technical standard.
- Always proof-read before sending over (sometimes clients only want us to edit and proof-read which is fine).
The benefits of hiring us for your blog writing
Whether you are new to blogging or have been blogging for years, we can help you do anything from the writing of the blog posts to offering a full range of planning services. Either way, we can help you:
- Produce a polished, high-quality blog that is sustainable on a long-term schedule
- Save you time so that you can enjoy the benefits without the workload
- Enhance your online visibility and engagement
Contact us for help with blog writing
At On Point Copywriting, we can offer services for professional blog writing. And if required we offer social media, email newsletter and other specialist distribution services. If you write your own blogs and just want them edited so that they sparkle, we can do that too. Whatever your needs, we are here to help, so please contact us.
