Case studies are one of the most powerful marketing tools for your business. They allow you to demonstrate what you do, how you do it and the impact you make for your customers. The human touch and storytelling element bring what you do to life.
Case studies look great on your website. And you can share them on social media, in email newsletters and get them printed up as flyers or as inserts in sales packs.
The power of case studies
Case studies tap into a psychological element of persuasion called “social proof”. By this we mean that, taken in good faith, they show how other people use, and benefit from, your product or service. Humans have a herd mentality, so seeing proof that peers have done well from using you is an important tick in the box for many during their decision making process. We also respond well to hearing stories – in this case narratives of you in action – and case studies are well suited to delivering this in your marketing.
Our case study writing service
We have two ways we can work with you through our case study writing service.
The first is a simple yet effective solution. It is ideal for small businesses or organisations who just want to check that box of having a case study or case studies to use in their marketing materials. But of course, written to excellent standards
We will send you a short questionnaire which you complete to provide us with the information. We will ask you to try to get a couple of lines of testimonial from your customer too.
You send this information back to us and our writers will write up your case study in a set Problem/Solution/Impact report style of approximately 400 words. We’ll send it back to you to load onto your website or use as you wish. Then you start SHOWING the world what a great product or service you offer.
This is a streamlined service and we offer this type of case study for a fixed priced of just £65 + VAT, making at least one case study easily affordable to just about any business.
Contact us today to find out more or get your case study booked in.
Bespoke case study writing service
If you require a different format of case study or additional service we can help too. This may include additional research and writing services which we will do ourselves or an extra element like graphic design, print or video which we can arrange for you through an associate. Variations include:
- You or your client interviewed for the case study.
- A longer case study or one written in a different style to a Problem/Solution/Impact report.
- Your case study designed for PDF or print, with logos, formatting and imagery.
- A video format.
We have our own case studies in a variety of styles which you can see here.
Ask us and we can provide a bespoke quote for you if you require any of the above.
You laid out the information more clearly and succinctly in a more relaxed manner.
Responsible Equity Release
Pulling out a clear message from a lot of IT industry jargon is an accomplishment and you have managed it every time.
Managing Director, Nebula IT Services
I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.
Owner/ Principal, Clarity Copiers Bristol Central
That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read.
Partner and Designer, Juice Creative
On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).
Proprietor, GR Autos
Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.
Founder, Northlight Solutions
It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.
Managing Director, isGroup
As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.
Managing Director, Accommodation Unlimited
I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.
Associate Director, RTH plc
You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.