There are an estimated 3.5 billion searches on Google a day. Whether you are a marketing expert or not, you’ll understand that ranking at the top of Google and other search engines is an important source of business leads and customers.
The top three of Google search results get 54.4% of all clicks (Backlinko), so ensuring that your website ranks highly is a great way to get leads. By optimising your website copy, you can better your chances of appearing near, or at, the top.
Good SEO writing means writing content to make it more visible within search engines, primarily Google. In turn, this will make your content visible to the public. To do this, you’ll need to understand what people type into their search queries – the keywords and the intent behind them.
Although the writing is an important aspect, many other factors affect SEO ranking. This includes things like site loading speed and site architecture. We can work with your SEO technician and/or web developer or partner with another SEO specialist to provide you with a complete service.
Our SEO writing services
The process of SEO writing can appear daunting to a new company, or even one with more experience. We bring our industry understanding and writing skills to ensure that we will:
- Liaise with SEO experts to come up with a plan and the right keyword approach.
- Design a copy architecture that suits what you are trying to achieve.
- Efficiently write the SEO pages to hit the keyword targets whilst reading well to the human eye.
The benefits of working with us for your SEO writing
Working with On Point Copywriting for your SEO needs can provide you with many benefits. We’ll ensure:
- Your copy is appealing to humans as well as search engines.
- The SEO approach matches your business goals.
- We work well with other marketing stakeholders like SEO specialists, website developers and marketing planners so that a complete and smooth service is provided.
Contact us
Are you an end client looking for an SEO service? Or an SEO agency or web developer wishing to work with an experienced copywriting partner on a project. We can help you in either scenario. Please fill in our contact form and we will discuss it with you.
