Writing email newsletters is a great way to keep in touch with your existing clients. They can also show potential clients the value you can offer by sharing useful information and tips with them.
An email newsletter allows information about your business to be delivered right into your clients’ inboxes. They work on multiple levels.
Email newsletters are also a good way to help create extra value from the content you produce.
At the very top level, just having your company name flash in front of readers is beneficial. This is so even if they do not have time to read it. Your newsletter simply shows that you are still around and open for business. At the next level, your reader may not have time to read the articles. But a scan of the newsletter messaging will get them up to date with what you have been up to. It will highlight what the topics of conversation are in your industry, reinforcing your position as a voice of authority.
And finally, you will have the reader who does have time to delve deeper and read your articles and appreciate the expertise that you are sharing with them.
Whichever level your individual readers engage with your newsletter at, we recommend staying in touch with people. This means that when the time is right for them to buy, they are thinking of you and not your competitors!
Drive traffic to your website with email newsletters
Email newsletters are also a good way to help create extra value from the content you produce. For example, if you blog anyway, rounding up your latest blog content into an email newsletter once a month or quarter gets a new audience reading it and also traffic through to your website. Use this alongside social sharing and SEO to gain maximum traction to your website.
And vice versa: If you have a newsletter or social posts scheduled, it can help drive behaviour in your company for producing great content to meet the schedule.
A professional email newsletter service at On Point
A discovery meeting or phone call allows us to learn what you want to achieve from writing email newsletters. We might discuss the size and frequency of your email newsletters. Email newsletters could be sent weekly, monthly, or quarterly. They’ll typically include a script and somewhere between one to six articles. But this all depends on what is right for you. We would also normally recommend publishing the articles on your website and then linking through to them from the newsletter.
From planning your content and creating content calendars, to writing the articles and script, we are here to help from start to finish. We also offer additional services to manage your campaign, such as sending, designing and setting up emails and reporting on open rates. But we will only do as much as you need from us and you can do the campaign management in-house if you wish.
Have you thought about other content such as adding videos to your newsletter? We can help with that too via an associate. So just ask.
I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.
Owner/ Principal, Clarity Copiers Bristol Central
That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read.
Partner and Designer, Juice Creative
On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).
Proprietor, GR Autos
Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.
Founder, Northlight Solutions
It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.
Managing Director, isGroup
As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.
Managing Director, Accommodation Unlimited
I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.
Associate Director, RTH plc
You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.
Thank you so much for your speedy, efficient and quality work on the scripts for the NHS video.
Company Director, Zanshin Films
Our buyer persona and tone of voice guidelines reassured me that On Point would get our personality and the messaging spot on. And that is exactly what they achieved with the copy for our new website.