Introducing your team
When produced correctly, employee bios or a ‘meet the team’ page can act as a powerful marketing tool. But it’s important to tailor the messaging to your company’s brand. Generally there is a specific tone to get right, be it serious or fun. And then there’s consistency. Once you have a few staff it can get messy if different people are writing bios.
A good bio can be used to convey the personality of your business, but also expertise: profiling the skills and experience of team members to differentiate yourself from competition. As well as giving your prospective and current customers a sense of who you are as a company and as individuals, the bio can provide a personal connection and rapport that a simple ‘about us’ page would struggle to achieve.
Website bios can also be good for your employer brand, helping your employees to feel welcomed and a valuable part of the team.
Getting your website bios right
We’ll start by talking to you to find out what you want to achieve with your employee bios. What level of detail would you like the bios to include? Will these employee profiles reflect just their professional background, or their personal lives too?
Once a style, length and format have been agreed, we will gather specific information by interviewing staff face to face, by telephone or by sending out a questionnaire. If a lot of technical information is included in one or more of your bios then we’ll advise it is fact-checked by the employee.
Upon completion the profiles will be sent to the person coordinating the project within your business in Word document format – ready for a review and then to be uploaded to your company site.
We work with businesses preparing their website bios as a one-off project and on an ongoing basis if the team regularly changes or is growing rapidly. Using a copywriter can be particularly helpful in ensuring bios are written consistently. So whatever your requirements, get in touch to find out how we can help.
You laid out the information more clearly and succinctly in a more relaxed manner.
Responsible Equity Release
Pulling out a clear message from a lot of IT industry jargon is an accomplishment and you have managed it every time.
Managing Director, Nebula IT Services
I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.
Owner/ Principal, Clarity Copiers Bristol Central
That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read.
Partner and Designer, Juice Creative
On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).
Proprietor, GR Autos
Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.
Founder, Northlight Solutions
It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.
Managing Director, isGroup
As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.
Managing Director, Accommodation Unlimited
I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.
Associate Director, RTH plc
You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.