The pen is mightier than the sword they say. And while the writing implement of choice in the 21st century is the keyboard, we like to think this still rings true.
Our blog is designed to empower you with advice on how best to harness language to drive your business forward. We share observations from our day-to-day work writing and editing, as well as helpful “How-to’s” and other specific guidance. And if we have something to shout about here at On Point, then this blog is our metaphorical rooftop from which we shall do it.
If you ever have a writing question you’d like answered, or a topic you would like covered, please let us know and we will add it to our content calendar.
Article flow: How to get the pace of your blog articles right
One of the points on my checklist when editing an article, blog or email is getting the pace of it right. I’m talking about the…
Handy tip: Two troublesome plurals
I was recently editing a blog for a client, when I found myself having to look up not one but two spellings for the plural…
On Point handy tip: to ise or ize?
‘ise’ or ‘ize’? When it comes to writing, one of the best habits to have is consistency. But even more important than that, is accuracy…
Handy tip: Is your writing idiom-proof?
Why we use idioms in writing When a boxer is taking too much punishment in the ring, their trainer is likely to admit defeat and…
How buyer personas can make your copywriting super targeted
Buyer personas for copywriting. Buyer personas are a brilliant tool to help you focus your writing on your target audience. We use them in a…
How to write well by being consistent
Writing is rarely black and white. Writing rules that is, not the words on a page. Different countries have variations on spelling, one organisation varies…
How to write short sentences
One of the most common actions we take when editing for clients is shortening sentences. It can be really tempting to do a complete brain…
When should you use a hyphen?
“If you take hyphens too seriously, you will surely go mad.” (Oxford University Press style manual). When should you use a hyphen? Most often, hyphens…
My work experience at On Point Copywriting in Stokes Croft – by Joel Williams
As part of my psychology course at UWE (University of the West of England) I was required to do a couple of days work experience…
How to write great headlines for blogs and email subject lines
You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers. And then you remember it…