What is a non-sequitur?  

How to spot a non-sequitur Non-sequitur translates from Latin to mean “it does not follow.” So a non-sequitur is when a statement is invalidated or does not make sense because it does not naturally follow on [...]

Should you use numerals or letters?

A question we are often asked is, 'Should numbers be spelt out or written numerically?' Different organisations have different takes on this, and perhaps the most important thing is to be consistent. Many publishers produce [...]

How do you spell… licence vs license?

A Licence To Spell Some words are such a chore to spell right. Like license and licence - what is the difference between them (apart from the ‘s’ and ‘c’ at the end) and when [...]

When should you use a hyphen?

When should you use a hyphen? “If you take hyphens too seriously, you will surely go mad.”  (Oxford University Press style manual). When should you use a hyphen? Most often, hyphens are used [...]

How to write great headlines for blogs and email subject lines

How to write great headlines for blogs and email subject lines You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers. And then you remember [...]

What was the Word of the Year 2016?

What was the Word of the Year 2016? It’s awards season in Hollywood right now, but none of us care about that, right? What we really want to know is what scooped the [...]

Christmas reading from On Point

  I hope everyone is feeling festive. I, for one, am a little mince-pied and mull-wined out already. Still, I’m sure I’ll be ready to go again once work finishes and the holidays begin. [...]

How important is it to have a tone of voice?

How important is it to have a tone of voice? So you’ve established your business, created a fantastic brand and now it’s time to get your message out there. Playing a key part in [...]

Three times to use apostrophes and one time not to!

To apostrophe, or not to apostrophe? That is the question… Shakespeare’s most famous line may have dealt with life and death, but for professional services businesses, getting apostrophes wrong could kill a deal with [...]

A week in the life of a Bristol copywriter

It’s non-stop here at On Point Copywriting in Bristol, and after recently writing an ‘A day in the life of…’ article for a client, we thought it would be interesting to share some of [...]