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Website copywriting

Good website copy sells your product or service, whilst conveying your business's personality, contributing to good UX and helping you get found on the web..

These days, almost every business has a website. So how do you make sure yours accurately reflects the value of your service? A fundamental part of this is through good copy. 

People often spend a lot of money and/or time getting a website designed. It is, after all, the online shop window of your business! But what about the website copy? Not having a plan in place for the website copywriting is often one of the biggest hold-ups in getting a new site live.

website copywriting

How On Point Copywriting can add value to your new website

Here at On Point we understand that good copy is not just about communicating information. But also conveying the personality of your business and selling. Clear and informative copy can attract the viewer’s eye and hold their attention as much as an attractive design. 

We will start each project by having a meeting or telephone call with you to discover what you want from your website, from the scope of writing, audience and tone of voice to understanding how the overall project might be managed.

As well as conveying what you do and your business personality, your copy is integral to the UX and navigation of the site, in tandem with the design.

Depending on where you are on your business journey, you may need support developing a tone of voice or a profile of your target audience. We can build this into our service if required.

Following the meeting, we’ll do our website copywriting preparatory work. This includes research, any buyer personas and writing a sample of pages which we will give to you for a quick review to check you are happy with the content. We will then write the rest of the website and send it to you in a Word document for insertion onto the site by you or your designer.

Further benefits of On Point’s website copywriting service

As well as conveying what you do and your business personality, your copy is integral to the UX and navigation of the site, in tandem with the design. We understand this requirement and the copy we prepare for you will reflect it. 

For many businesses, SEO will be an important part of a new website. We can work to an SEO brief to satisfy plug-ins like Yoast and appeal to search engines. And if you need help preparing a SEO report and brief, talk to us about bringing in a specialist.

You can rest assured that we are comfortable working with your designers to complete a project. And if you need to find a good designer, we can recommend one from our network. We’re sure to know one that suits your requirements and budget.

On Point’s professional website copywriting service will give your website the style and personality that best captures your business.

I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.

Lee Ambrose

Owner/ Principal, Clarity Copiers Bristol Central

That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read. 

Tracy Dixon

Partner and Designer, Juice Creative

On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).

Glyn Rushent

Proprietor, GR Autos

Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.

Felix Spender

Founder, Northlight Solutions

It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.

Jane Whitehouse

Managing Director, isGroup

As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.

Peter Ellis

Managing Director, Accommodation Unlimited

I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.

Katy Evans

Associate Director, RTH plc

You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.

Toby Hoare

Clearwater IT

Thank you so much for your speedy, efficient and quality work on the scripts for the NHS video. 

Nathan Lomax-Cooke

Company Director, Zanshin Films

Our buyer persona and tone of voice guidelines reassured me that On Point would get our personality and the messaging spot on. And that is exactly what they achieved with the copy for our new website.

Brian Chaplin

JPS Online

Let us help you achieve more with good copy.

Whether you need expert help with planning, writing, editing, proof-reading or training, get in touch today.