On Point Copywriting blog

Welcome to the On Point Copywriting blog, where we share writing and marketing tips as well as our company news.

The pen is mightier than the sword they say. And while the writing implement of choice in the 21st century is the keyboard, we like to think this still rings true.

Our blog is designed to empower you with advice on how best to harness language to drive your business forward. We share observations from our day-to-day work writing and editing, as well as helpful “How-to’s” and other specific guidance. And if we have something to shout about here at On Point, then this blog is our metaphorical rooftop from which we shall do it.

If you ever have a writing question you’d like answered, or a topic you would like covered, please let us know and we will add it to our content calendar.

Posted on April 1, 2018

When should you use a hyphen?

“If you take hyphens too seriously, you will surely go mad.”  (Oxford University Press style manual). When should you use a hyphen? Most often, hyphens…

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Posted on April 1, 2018

When should you use a hyphen?

“If you take hyphens too seriously, you will surely go mad.”  (Oxford University Press style manual). When should you use a hyphen? Most often, hyphens…

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Posted on March 16, 2018

My work experience at On Point Copywriting in Stokes Croft – by Joel Williams

As part of my psychology course at UWE (University of the West of England) I was required to do a couple of days work experience…

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Posted on March 16, 2018

My work experience at On Point Copywriting in Stokes Croft – by Joel Williams

As part of my psychology course at UWE (University of the West of England) I was required to do a couple of days work experience…

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Posted on March 1, 2018

How to write great headlines for blogs and email subject lines

You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers. And then you remember it…

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Posted on March 1, 2018

How to write great headlines for blogs and email subject lines

You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers. And then you remember it…

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Posted on February 1, 2018

Three times to use apostrophes and one time not to!

To apostrophe, or not to apostrophe? That is the question… Shakespeare’s most famous line may have dealt with life and death, but for professional services…

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Posted on February 1, 2018

Three times to use apostrophes and one time not to!

To apostrophe, or not to apostrophe? That is the question… Shakespeare’s most famous line may have dealt with life and death, but for professional services…

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Posted on January 1, 2018

When to use mixed metaphors

In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all of us will use metaphors…

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Posted on January 1, 2018

When to use mixed metaphors

In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all of us will use metaphors…

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Posted on July 4, 2017

What is a non-sequitur?

How to spot a non-sequitur Non-sequitur translates from Latin to mean “it does not follow.” So a non-sequitur is when a statement is invalidated or does not make…

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Posted on July 4, 2017

What is a non-sequitur?

How to spot a non-sequitur Non-sequitur translates from Latin to mean “it does not follow.” So a non-sequitur is when a statement is invalidated or does not make…

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website copywriting services
Posted on October 1, 2015

Swear words!

A study reported on this week revealed some interesting insights into swearing. First up, and unless your name is Ned Flanders, you probably already know…

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Posted on October 1, 2015

Swear words!

A study reported on this week revealed some interesting insights into swearing. First up, and unless your name is Ned Flanders, you probably already know…

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