Pro tips for proof-reading

If the thought of proof-reading sends a shiver down your spine, you are not alone. Many people will view it as a ‘time-consuming’, ‘boring’ or ‘thankless’ task. And worse still, it has a lot riding [...]

Tips for getting that creative spark for blogs

Creative spark for blogs Do you struggle finding a creative spark for blogs? Sometimes creativity is a eureka moment. Whoa! Let’s rein back that image of jumping naked out of a bath with a radical [...]

On Point Copywriting turns five!

I do not know where the time has gone, but somehow On Point Copywriting is five years old. As it is for most business owners, it feels like taking a big plunge to start your [...]

Reign vs rein vs rain

Right as reign, rein, rain! Reign, rein, rain! Does anyone need help with ‘rain’? We suggest an umbrella - It’s the wet stuff that we Brits seem to get throughout the summer (as well as [...]

Interesting words – Covfefe

A few weeks ago, Donald Trump shocked us, yet again, with one of his tweets. But rather than indulging in his apparent preferred pastime of offending or firing someone, it was his (mis)use of the English [...]

What is copy-editing and do you need a copy-editor?

Have a look at this sentence and see what you think: “When their is no food left, your going too be hungry.” Notice any mistakes? To many people, this is an unpublishable sentence due to [...]

The differences between to, too and two

To, too and two. What do these three words have in common? Answer: They are homophones – meaning that, although sounding the same, they have different meanings, origins or spellings. These common words are sometimes [...]

Writer’s block – What causes it and how do you deal with it?

What is writer’s block? Do you need to have that article written by 5pm today? Do you need to hit that precise word count but you’re still several sentences short? Has your writing come to [...]

How to use subheadings

How to use subheadings We regard subheadings as essential – especially when it comes to writing long copy. They are a key device to use when breaking up the structure of a piece of writing. [...]

Emojis – the fastest growing language in history

When should you use emojis in business? There are 6,500 spoken languages in the world today - and words are evolving all the time. But you might be surprised to discover that the fastest [...]