On Point Copywriting blog

Welcome to the On Point Copywriting blog, where we share writing and marketing tips as well as our company news.

The pen is mightier than the sword they say. And while the writing implement of choice in the 21st century is the keyboard, we like to think this still rings true.

Our blog is designed to empower you with advice on how best to harness language to drive your business forward. We share observations from our day-to-day work writing and editing, as well as helpful “How-to’s” and other specific guidance. And if we have something to shout about here at On Point, then this blog is our metaphorical rooftop from which we shall do it.

If you ever have a writing question you’d like answered, or a topic you would like covered, please let us know and we will add it to our content calendar.

Posted on March 1, 2018

How to write great headlines for blogs and email subject lines

You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers.…

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Posted on March 1, 2018

How to write great headlines for blogs and email subject lines

You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers.…

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Posted on February 1, 2018

Three times to use apostrophes and one time not to!

To apostrophe, or not to apostrophe? That is the question… Shakespeare’s most famous line may have dealt with life and…

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Posted on February 1, 2018

Three times to use apostrophes and one time not to!

To apostrophe, or not to apostrophe? That is the question… Shakespeare’s most famous line may have dealt with life and…

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Posted on January 1, 2018

When to use mixed metaphors

In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all…

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Posted on January 1, 2018

When to use mixed metaphors

In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all…

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Posted on July 4, 2017

What is a non-sequitur?

How to spot a non-sequitur Non-sequitur translates from Latin to mean “it does not follow.” So a non-sequitur is when a statement is…

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Posted on July 4, 2017

What is a non-sequitur?

How to spot a non-sequitur Non-sequitur translates from Latin to mean “it does not follow.” So a non-sequitur is when a statement is…

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website copywriting services
Posted on October 1, 2015

Swear words!

A study reported on this week revealed some interesting insights into swearing. First up, and unless your name is Ned…

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Posted on October 1, 2015

Swear words!

A study reported on this week revealed some interesting insights into swearing. First up, and unless your name is Ned…

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