Press Releases

Whether you wish to generate publicity, make an announcement or provide topical commentary we can help you produce expertly written press releases.

Making announcements effectively

If you want to get a message out there directly, a press release, or press release style blog post, is an effective way to do so. This may be:

  • News of an award win
  • Introducing a new product
  • Announcing an acquisition
  • Providing commentary on a news story

Nowadays businesses will often start by self-publishing press releases on their own blog. They can then distribute to key audiences via email and social media. Some are still sent to a network of media editors as has been more traditionally the case, and this is perfectly valid.

Our process for creating a press release

Via a face-to-face client meeting, email exchange or phone consultation we will collect all the information we need for your press release. When we have everything we need to start writing, we will carefully look at relevant information relating to your story, including what you are hoping to achieve. Is it just announcing information or do you want to be asked for comment in a newspaper for example?

We will write up the press release considering all the audiences that may read it. This is often more complicated in a press release than a blog post. You may need to consider editors, wider readership, your employees and your existing clients for instance. Every client is different, so we will always take each element of your proposition into consideration.

As our standard service, we will deliver your press release to you as a Word document for you to publish and distribute as you wish. If you would like us to do this for you through digital marketing channels, we can do this at an extra cost. If required, we can even arrange a full media service through trusted associates.

You laid out the information more clearly and succinctly in a more relaxed manner.

Kevin Hurlow

Responsible Equity Release

Pulling out a clear message from a lot of IT industry jargon is an accomplishment and you have managed it every time.

Chris Pottrell

Managing Director, Nebula IT Services

I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.

Lee Ambrose

Owner/ Principal, Clarity Copiers Bristol Central

That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read. 

Tracy Dixon

Partner and Designer, Juice Creative

On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).

Glyn Rushent

Proprietor, GR Autos

Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.

Felix Spender

Founder, Northlight Solutions

It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.

Jane Whitehouse

Managing Director, isGroup

As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.

Peter Ellis

Managing Director, Accommodation Unlimited

I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.

Katy Evans

Associate Director, RTH plc

You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.

Toby Hoare

Clearwater IT