Making announcements effectively
If you want to get a message out there directly, a press release, or press release style blog post, is an effective way to do so. This may be:
- News of an award win
- Introducing a new product
- Announcing an acquisition
- Providing commentary on a news story
Nowadays businesses will often start by self-publishing press releases on their own blog. They can then distribute to key audiences via email and social media. Some are still sent to a network of media editors as has been more traditionally the case, and this is perfectly valid.
Our process for creating a press release
Via a face-to-face client meeting, email exchange or phone consultation we will collect all the information we need for your press release. When we have everything we need to start writing, we will carefully look at relevant information relating to your story, including what you are hoping to achieve. Is it just announcing information or do you want to be asked for comment in a newspaper for example?
We will write up the press release considering all the audiences that may read it. This is often more complicated in a press release than a blog post. You may need to consider editors, wider readership, your employees and your existing clients for instance. Every client is different, so we will always take each element of your proposition into consideration.
As our standard service, we will deliver your press release to you as a Word document for you to publish and distribute as you wish. If you would like us to do this for you through digital marketing channels, we can do this at an extra cost. If required, we can even arrange a full media service through trusted associates.
You laid out the information more clearly and succinctly in a more relaxed manner.
Responsible Equity Release
Pulling out a clear message from a lot of IT industry jargon is an accomplishment and you have managed it every time.
Managing Director, Nebula IT Services
I am happy to inform you that I have already concluded some business with a new client who replied to the sales letter.
Owner/ Principal, Clarity Copiers Bristol Central
That looks great – friendly and easy to understand, another fabulous job! I’m amazed how you manage to pull everything together and then produce something which is really easy to read.
Partner and Designer, Juice Creative
On Point had completely grasped the needs of the business. It was like I had written it myself (BUT BETTER!!).
Proprietor, GR Autos
Huw is a thoroughly professional and likeable individual and I recommend him unreservedly.
Founder, Northlight Solutions
It has been a pleasure working with you on this project and I am grateful for the speed and the excellent work produced.
Managing Director, isGroup
As someone who thought that writing was easy I now realise that if you want good marketing material you should get in a professional, and On Point Copywriting are consummate professionals.
Managing Director, Accommodation Unlimited
I’d recommend On Point Copywriting to companies running or involved in events, who want to generate engaging content which tells their story and showcases their products or services.
Associate Director, RTH plc
You have nailed our content calendar. I’m very impressed, and more than happy to proceed with your suggested schedule.