If you’re looking to elevate your business to the next level, quality copywriting can be crucial.
But we understand that it’s hard to know what exactly to look for when searching for the right copywriter or agency. Thankfully, key copywriting performance indicators can help you find the perfect copywriter for your business.
The importance of copywriting
Writers exceeding key performance indicators for copywriting can help your business reach its overall key performance indicators (as long as other processes are in place!). We’re not trying to get off the hook – each marketing element should work together to create campaigns that drive results.
At On Point, words are at the heart of what we do. We’ve equipped our writers with a handy 19-point quality checklist to apply to every brief – no matter what – to ensure they produce quality copy every time.
Copywriting key performance indicators
Here are some of the copywriting key performance indicators that we live by – straight from our trusted checklist.
Clients come first
Above all else, copywriters should prioritise the best interests of you and your business.
The writing provided should be personalised to your company: reflecting its brand values, ethos, and character. Copywriters can do this in all kinds of ways, from the language they choose and tone of voice, to sweating the small stuff and sticking to your brand’s conventions.
Copywriters should be attentive both on and off the page. A quality copywriter will stick to deadlines, and will always be open to feedback!
Credibility is key
It’s important to consider the credibility of prospective copywriters and their writing. Like in any area of your business, you’ll want to work with people you can trust.
Any quality copywriter will take pride in their integrity. A credible copywriter will conduct quality research from verified sources and always respect confidentiality where necessary.
When scouting for copywriters and agencies, keep an eye out for their testimonials, clients, or case studies.
The writing, too, should be credible. It’s essential that your target audience believes what is being written in your name, and has confidence to take action based upon what you say.
Quality writing
One of the easiest key performance indicators to spot for copywriters is how they write.
Excellent writing speaks for itself. Superior copywriting brings sentences to life in a way that is clear, concise, and easy for readers to understand.
But it doesn’t stop at that – a good copywriter will ensure no detail is left behind. This includes eye-catching headlines that draw readers in whilst sufficiently summarising the content, to structural features throughout to make for a seamless reading experience, like subheadings and bullet points where appropriate.
Meeting the brief
No matter how well written a piece of copy is, if it doesn’t meet the brief it probably doesn’t matter.
Copywriters should ensure they’re meeting each and every element of the brief provided. A good copywriter will ask questions if necessary to ensure they’re able to write exactly what you’re looking for. An excellent copywriting agency will be able to sit down with you to help you figure out what exactly it is you’re wanting from the copy, if you are unsure yourself.
Helping you reach business KPI’s
If your copywriting excels past its key performance indicators, your business will be one step closer to reaching its overall objectives: profit, growth, connection – whatever is important to you.
A flashy website isn’t effective if the words on it don’t encourage visitors to invest their attention, time, or money: that’s where copywriting comes in. Quality copywriting can help increase your overall engagement – just check the analytics! This increased engagement means more leads, sales, or clients for your business.
Choose On Point
We understand that it can be hard to find the right copywriter for your business. At On Point, we’re here to make quality copywriting easily accessible to you.
Specialised in professional services companies, our trained and trusted wordsmiths love to write copy that helps businesses thrive. Get in touch today to see how we can transform your business’s text into storytelling that encourages action.
