The pen is mightier than the sword they say. And while the writing implement of choice in the 21st century is the keyboard, we like to think this still rings true.
Our blog is designed to empower you with advice on how best to harness language to drive your business forward. We share observations from our day-to-day work writing and editing, as well as helpful “How-to’s” and other specific guidance. And if we have something to shout about here at On Point, then this blog is our metaphorical rooftop from which we shall do it.
If you ever have a writing question you’d like answered, or a topic you would like covered, please let us know and we will add it to our content calendar.
What is the Oxford Dictionary’s word of the year, and why is it a sign of the times?
Our University of the West of England work placement student, Freddie Graves, discusses the background context of word of the year: Rage bait
What does “Leeds days” mean, and why is it a staple of the Korean language?
Has your mind ever been blown when you discovered the origin, or maybe the meaning of a word? I remember my dad chortling as he…
From blog… to email to video! Ways to make your investment in content go further still
We’ve been creating copy for clients in Bristol, the UK and even internationally for over ten years, actually over 13 years. Despite so much change…
What are some key performance indicators for copywriters?
Here are some ideas for key performance indicators you should use when appraising a copywriter or copywriting service.
Your blog should be useful… but not too useful
Be professional, helpful and interesting in your content marketing blog messaging, but be careful not to give away all your secrets.
My student work placement with On Point
Catherine Flaherty blogs about her experience during a third-year university work placement.
What is content writing?
We take a look at the differences between content writing and copywriting more generally, and how you can use content writing for your business.
How can copywriting improve your sales?
Holly explores the question “How can copywriting improve your sales?” for any business owner wondering whether to draft in professional writing support.
What are the different types of copywriting?
If you have a bit of background in marketing or journalism, you will already know that the term “copy” refers to the writing that goes…
And? Or? But? Why it’s okay to start a sentence with a conjunction
It’s something we all have in common, yet it may hinder us rather than help us out. We were all taught at school-age not to…