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And? Or? But? Why it’s okay to start a sentence with a conjunction
It’s something we all have in common, yet it may hinder us rather than help us out. We were all…
Read MoreWhen to use a semicolon
Correct punctuation enhances the reading experience by providing clarity and setting flow. Poor punctuation on the other hand, confuses meaning,…
Read MoreBeware ambiguous words
In the office recently we were discussing the use of ambiguous words, in particular the phrase ‘bi-monthly’. ‘Bi-’ clearly means…
Read MoreArticle flow: How to get the pace of your blog articles right
One of the points on my checklist when editing an article, blog or email is getting the pace of it…
Read MoreHandy tip: Two troublesome plurals
I was recently editing a blog for a client, when I found myself having to look up not one but…
Read MoreOn Point handy tip: to ise or ize?
‘ise’ or ‘ize’? When it comes to writing, one of the best habits to have is consistency. But even more…
Read MoreHandy tip: Is your writing idiom-proof?
Why we use idioms in writing When a boxer is taking too much punishment in the ring, their trainer is…
Read MoreHow buyer personas can make your copywriting super targeted
Buyer personas for copywriting. Buyer personas are a brilliant tool to help you focus your writing on your target audience.…
Read MoreHow to write well by being consistent
Writing is rarely black and white. Writing rules that is, not the words on a page. Different countries have variations…
Read MoreHow to write short sentences
One of the most common actions we take when editing for clients is shortening sentences. It can be really tempting…
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