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Your blog should be useful… but not too useful
Be professional, helpful and interesting in your content marketing blog messaging, but be careful not to give away all your secrets.
Read MoreMy student work placement with On Point
Catherine Flaherty blogs about her experience during a third-year university work placement.
Read MoreWhat is content writing?
We take a look at the differences between content writing and copywriting more generally, and how you can use content writing for your business.
Read MoreHow can copywriting improve your sales?
Holly explores the question “How can copywriting improve your sales?” for any business owner wondering whether to draft in professional writing support.
Read MoreWhat are the different types of copywriting?
If you have a bit of background in marketing or journalism, you will already know that the term “copy” refers…
Read MoreAnd? Or? But? Why it’s okay to start a sentence with a conjunction
It’s something we all have in common, yet it may hinder us rather than help us out. We were all…
Read MoreWhen to use a semicolon
Correct punctuation enhances the reading experience by providing clarity and setting flow. Poor punctuation on the other hand, confuses meaning,…
Read MoreBeware ambiguous words
In the office recently we were discussing the use of ambiguous words, in particular the phrase ‘bi-monthly’. ‘Bi-’ clearly means…
Read MoreArticle flow: How to get the pace of your blog articles right
One of the points on my checklist when editing an article, blog or email is getting the pace of it…
Read MoreHandy tip: Two troublesome plurals
I was recently editing a blog for a client, when I found myself having to look up not one but…
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