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When should you use a hyphen?
“If you take hyphens too seriously, you will surely go mad.” (Oxford University Press style manual). When should you use…
Read MoreMy work experience at On Point Copywriting in Stokes Croft – by Joel Williams
As part of my psychology course at UWE (University of the West of England) I was required to do a…
Read MoreHow to write great headlines for blogs and email subject lines
You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers.…
Read MoreThree times to use apostrophes and one time not to!
To apostrophe, or not to apostrophe? That is the question… Shakespeare’s most famous line may have dealt with life and…
Read MoreWhen to use mixed metaphors
In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all…
Read MoreWhat is a non-sequitur?
How to spot a non-sequitur Non-sequitur translates from Latin to mean “it does not follow.” So a non-sequitur is when a statement is…
Read MoreSwear words!
A study reported on this week revealed some interesting insights into swearing. First up, and unless your name is Ned…
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