Posts by Huw Bendon
On Point handy tip: to ise or ize?
‘ise’ or ‘ize’? When it comes to writing, one of the best habits to have is consistency. But even more…
Read MoreHandy tip: Is your writing idiom-proof?
Why we use idioms in writing When a boxer is taking too much punishment in the ring, their trainer is…
Read MoreHow buyer personas can make your copywriting super targeted
Buyer personas for copywriting. Buyer personas are a brilliant tool to help you focus your writing on your target audience.…
Read MoreHow to write well by being consistent
Writing is rarely black and white. Writing rules that is, not the words on a page. Different countries have variations…
Read MoreHow to write short sentences
One of the most common actions we take when editing for clients is shortening sentences. It can be really tempting…
Read MoreWhen should you use a hyphen?
“If you take hyphens too seriously, you will surely go mad.” (Oxford University Press style manual). When should you use…
Read MoreMy work experience at On Point Copywriting in Stokes Croft – by Joel Williams
As part of my psychology course at UWE (University of the West of England) I was required to do a…
Read MoreHow to write great headlines for blogs and email subject lines
You spend ages writing a killer blog or beautiful email newsletter, something that will be really useful to your customers.…
Read MoreThree times to use apostrophes and one time not to!
To apostrophe, or not to apostrophe? That is the question… Shakespeare’s most famous line may have dealt with life and…
Read MoreWhen to use mixed metaphors
In school we were all taught what a metaphor is. And whether we still remember exactly what they are, all…
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